“Cactus Magic” is one of several brand concepts I developed to build my design portfolio. Initially the name was one of several fake band names I came up with, but after a while I decided both the name and the logo were more suited to a Tex-Mex style restaurant.
I created the logo along with a few alternate versions. Then I put together mock-ups for the menu, business cards, and even takeout bags. I also created a mock website for the brand.
I decided to go with a friendly, colorful, and upbeat feel for the restaurant. The key colors of red, yellow, and green are seen frequently throughout Mexican cuisine and culture, and they pair well with the playful shapes in the logo.
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